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Tuesday, 12 March 2013

Social Influence - conformity research


Which of these is the real participant?

We have now looked at research into conformity to majority influence (Asch) and to minority influence through the process of internalisation (Moscovici and Clark).

Here is a majority influence presentation.

Here is the presentation from today's lesson which looks at minority influence.

Complete this table for homework:


Here is a nice video summary of conformity research:


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